About Sensodyne
Who We Are
We are both the #1 dentist recommended and the #1 bestselling brand for sensitive teeth, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne toothpastes are proven to relieve the pain of sensitive teeth and provide long lasting protection with twice daily brushing.
Our Vision
We're dedicated to creating a future where every life is sensitivity-free
Our History
1961
Sensodyne Original, the first desensitising toothpaste containing strontium chloride, launches in the US and UK. Strontium Chloride helps to block the dentin tubules.
1980
Sensodyne F, the first toothpaste containing potassium nitrate (which helps to sooth the nerves inside the teeth), is lauched. It's clinically proven to relieve pain when used twice a day.
2006
Sensodyne Pronamel is lauched. Its optimised fluoride formulation helps protect against the effects of acid erosion on tooth enamel.
2010
Sensodyne Repair and Protect, containing 5% NovaMin and fluoride, is lauched. It helps repair sensitive areas of the teeth.
2013
Sensodyne True White is launched. Containing sodium tripolyphosphate to gently remove stains. Sensodyne True White is 10 times less abrasive than many everyday whitening toothpastes.
Our Science
As leaders in the field of tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.
Technologies for Sensitivity Relief
Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne range - for example potassium nitrate, NovaMin and stannous fluoride - to help relieve tooth sensitivity. These technologies work to either soothe the nerves inside sensitive teeth, or to shield and protect the exposed dentine.
Potassium Nitrate
Find out how potassium nitrate helps to relieve the nerves inside sensitive teeth.
NovaMin
Find out how NovaMin creates a reparative layer over and within exposed dentine tubules using the building blocks of teeth.
