World's Number 1 Sensitive Toothpaste Brand*
Sensodyne helps relieve the pain caused by sensitive teeth and is working to create a future free of sensitivity pain for everyone.

Sensodyne Repair and Protect Whitening

Sensodyne Repair & Protect Whitening toothpaste can actually repair vulnerable areas of sensitive teeth. At the same time, it helps your teeth keep their natural whiteness with twice daily brushing.

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The Causes of Sensitivity

Tooth sensitivity is caused by the gradual exposure of the inner part of your tooth, called 'dentin', which is usually covered by the tooth enamel and gums. Find out more about how dentine can become exposed.

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World's Number 1 Sensitive Toothpaste Brand*

*Value Retail Sales data, 12 months ending December 2017

^with twice daily brushing 



Sensodyne toothpaste is recommended by dentists all around the world for both sensitive teeth and acid wear. Sensodyne proivdes proven relief from the pain caused by sensitive teeth and provides long-lasting sensitivity protection. ProNamel helps to re-harden your tooth enamel^.

If you have sensitive teeth or are at risk of acid wear, switching to a toothpaste such as Sensodyne or ProNamel can make a big difference to your everyday life and to your overall oral health.

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